Melabev is Israel’s pioneer service provider caring for those plagued by, and suffering from, Alzheimer’s disease or dementia, along with offering appropriate services to their entire support system. With 10 daycare centers and memory clubs throughout Jerusalem and Bet Shemesh, combined with innovative treatment methods aimed at stimulating positive behaviors among those affected by Alzheimer’s, Melabev has the potential to be a catalyst in changing public opinion and educating Israeli society about the treatment of Alzheimer’s disease and the necessary approach to caring for the growing aged community in Israel.