Birthday Angels designs and runs educational interventions and programs that develop different levels of human motivation that correspond to Maslow’s Pyramid of Needs:
The first level, at the bottom of the pyramid, consists of our short-term basic needs, also known as physiological needs: food, water, warmth, sex.
The second level consists of longer-term safety needs: security, order, stability.
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The third level represents the social need for affiliation, also known as “love and belonging”. We want to be accepted by others around us. We want to have stable relationships. Our research clearly asserts that most valuable gift of celebrating a child is the sense of feeling loved and important to their family and friends.
The fourth level represents the need for esteem. Within our social groups we want to be recognized and admired as individuals who accomplish things. We want prestige and power. Teen Angels assert in our research that they both learned life skills and grew essentially from the act of giving them through their volunteer work in their communities. They received joy from making other children happy and a sense of accomplishment at their success which rewarded with smiles from the children and accolades from their peers and community.
Almost at the top of the pyramid, self-actualization is the desire to experience ever deeper fulfillment by realizing (actualizing) more and more of our human potential. By following a design thinking process FEEL IMAGINE DO SHARE children and youth become systematically infected with the I CAN virus and believe in their ability to identify, empathize and change the world and life for people for the better. At the very top of the pyramid is the desire for self-transcendence — to experience, unite with and serve that which is beyond the individual self: the unity of all beings.